Domain names containing terms like 'car' or 'property' are highly popular. However, not every domain name featuring these kinds of money keywords is as good as it may seem. Take the following factors into account when choosing your domain name to get your money's worth.
Let us take the following fictional domain as an example: carbuysell.tld. A layperson will immediately recognize the keywords 'car', 'buy' and 'sell', see this as a positive thing and feel encouraged to purchase the domain. In reality, choosing a domain with the URL car-buy-sell.tld is preferable. The main reason: hyphens split up the domain name and potential visitors will remember the name of the website more easily.
Similarly, because domain names are among the ranking criteria for the world's leading search engine, a made-up name is not ideal for a car-related website. This goes to show that selecting the right domain name is your first big step towards success.
It should also be noted that brand domains are being valued higher since Google's Mayday update. This also means that if the website X optimizes for the term VW, it will not be able to bump the company VW from the top of the search results - no matter how well the website was optimized for the term. This indicates the extent to which domain names are also relevant for the Google search algorithm.
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