With our website builder the construction of an attractive gastronomy website is very simple. Discover now our high-quality design templates and countless features with which you can design your site both aesthetically and functionally perfect. No technical knowledge of web design is required.
Find out the opening hours of the new trendy restaurant or look for a nice café in a foreign city for a little break: In the gastronomy sector, too, most potential guests now find out about the Internet. With just a few clicks, you can call up menus, reservation options and accessibility - provided the café, bar or restaurant have created their own website.
Surprisingly, not all gastronomy businesses are exploiting the potential of the Internet. The way to your own homepage is much easier and cheaper than most restaurateurs think. Thanks to convenient technologies such as website construction kits, professional results can be achieved even without the help of professionals.
Gone are the days when catering establishments drew attention with print advertising
This role has largely been assumed by the Internet. Many caterers stage their cafés or restaurants on social media channels such as Facebook or Instagram, but shy away from the supposedly big effort for their own website. In fact, a well-designed Internet presence can significantly increase the chances of attracting new guests.
One example: no gastronomy business lives solely from regular guests from the immediate vicinity. Every restaurant also needs passing customers. New customers from other parts of the city or tourists nowadays usually quickly reach for a smartphone in search of a restaurant and check the Internet to see what is in the area. And a homepage is also useful for research into events - such as company celebrations. In other words, creating a website is an important and effective advertising measure that increases the finding of a restaurant and thus the number of guests.
You can create a homepage for a restaurant in three different ways
The first two variants assume that you have extensive knowledge of programming languages such as HTML and CSS or that you are willing to invest a larger budget in a web designer. Due to the special requirements, the creation of a professional gastronomy website is hardly possible for laymen.
A cost-effective alternative is the third option: Homepage construction kits can be operated simply and intuitively and are also solutions from a single source. This means that in addition to the website builder, you also get the technical basis - your own domain and enough storage space - supplied in a package by the web hosting company of your choice. The provider also takes care of all software and security updates, so you don't have to worry about these aspects.
Depending on the chosen variant, a website builder in connection with all necessary services costs on average between 3 and 20 euros per month. You should avoid models offered free of charge. Here you "pay" by waiving your own domain (The provider merely sets up a subdomain for your website) and/or by displaying third-party advertising on your site over which you have no control. This is highly unlikely to be serious for your guests.
With a website builder, attractive results can be achieved without any programming knowledge. Basis for the production of the web page are design collecting mains, which gives it also particularly to the catering trade cut. Many providers now work with filters, so that you can get a quick overview of the available templates.
The design template is customized according to your preferences and requirements. As a rule, the kits work with the drag and drop principle. Elements are simply selected by mouse, dragged to the desired position and placed there. Fonts can be changed and own contents such as texts and pictures can be added.
Website builders are web-based. Therefore, no additional software needs to be installed on the computer. All you need is an Internet connection and a browser, via which the website is created and then published. A live preview shows you before publication whether the page meets your expectations or whether errors have crept in.
The design templates with a focus on the gastronomy industry are not only visually oriented towards restaurants. They also often offer useful additional features such as a reservation tool, the integration of Google Maps or a newsletter module. PDFs - such as the daily menu - and videos can also be embedded easily.
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If the website for a restaurant or café is to be more than a digital business card, the technical requirements must be right. Therefore it is worthwhile to check different possibilities.
A gastronomy website should absolutely fulfil these criteria:
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A well-designed gastronomy website creates anticipation for the visit and provides all the necessary information. The hospitable basics on the net include information about which kitchen is served, how the rooms are designed, whether the restaurant can be reached by public transport or whether there are parking facilities on site. Information about the address, contact details and opening hours are a matter of course. It makes sense to integrate Google Maps to help guests find their way around.
It is a duty to include an imprint. The website for a restaurant or café is a commercial homepage. As a result, according to § 5 of the German Telemedia Act, it is subject to the imprint obligation. Mandatory details include the full name of the operator, a summoned address and a telephone number. A free imprint generator can be helpful in creating an imprint.
It is important that all essential information is easy and quick to find. Layout and navigation should therefore be well thought out and the website should not be overloaded with too much content. A modern service for your guests, for example, is a tool that enables table reservations directly via the website.
It is ideal for gastronomy websites if they are visibly regularly updated for the guests - for example, work with seasonal images, have uploaded current menus or offer a weekly newsletter.
Events can also be announced and advertised on your own homepage. This not only provides for additional visitors, but can also avoid annoyance - for example, guests are not surprised when they stand in front of the closed door because a private party is going on inside.
Important: Who decides as a gastronomer for this way, the update should write itself absolutely on its To do list. Because if the Christmas menu is still on the homepage in the spring, it makes a bad impression and probably the fewest guests appetite on the restaurant visit.
Photo Author: Luca Bertolli / 123rf.com