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Whether enthusiastic fans, tour organizers or media representatives: A website is a must-have for bands today. But especially if you are still waiting for your big breakthrough, as a musician you often don't have a large budget available to have your online presence implemented by an agency or a web designer. With a little patience, fun in technology and creativity this is no problem at all - because a professional band website can be created today quite simply also without programming knowledge.
A website is an essential marketing tool. It is the perfect platform to present the latest song or to show pictures of the last concert. It offers the possibility to point out a planned tour or even sell fan articles in the online shop.
The first step to the new website is to save your own domain, the web address. Ideally, the domain name is identical to the band name plus the desired domain extension. A good, concise and short domain name makes it easy for fans to find the band on the net and at the same time provides plus points in the search engines. But it does not always work with the desired solution, for example if the favored domain is already assigned or the band name is very blocked or easily confused.
In this case, for example, it can help to use an acronym, and possibly link it to the music genre or even the place of residence. The domain is usually secured via a web hoster - the cheapest and easiest way is a web hosting package that also contains all other services required for a website. These include sufficient web space to store the data for the website in the network, databases and FTP accesses, a traffic flat rate as well as e-mail accounts matching the domain.
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Beside well-known content management systems (CMS) such as WordPress or Joomla, another variant of simple website creation is currently becoming more and more popular: The website builder. In principle, no technical knowledge is required at all with this model. The basis here are design templates that can be individually adapted and filled with your own content using drag & drop.
The design templates - also called templates - are offered for many different industries. The different requirements are taken into account. For musicians, for example: The template already contains a lot of space for band photos and the logo. Or there is a sidebar where the current concert dates can be listed.
Even a band website needs a well planned structure
Improvising is fun. And of course a lot can and should be tried out on a music website. However, it should not be entirely forgotten that the site needs a fixed structure so that users can find their way around it. Very few users have a lot of patience on the net. If they first have to click their way through to the content they are looking for, many people lose interest, leave the site and don't return - at least online that means one fan less.
But this can be prevented by making a plan when creating the website, which websites and which areas the website should have. Not too many experiments should be done with the layout. It is optimal for users to find the most important elements of the site there, as they are used to from other websites.
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A good design on the start website is particularly important - both visually and in terms of content. Here you should find the most important information about the band: Logo or band name, significant photos, new releases and concert dates. The contents should not crush each other, but should be arranged as airily and clearly as possible. Thus, the start website makes fans want to click through to the other websites.
An essential part of a band website are of course music and videos. Design templates for the music sector therefore often offer integrated functions for embedding music players and videos. In this way, your own sound can be brought to the website with just a few clicks.
So that the start website is not overloaded, various subwebsites can be created. On these websites, for example, there is space for information "About us/about me". Here fans, concert organizers or journalists will find compact background information and exciting facts about the band. Further possible websites are an own gallery with photos of concerts or band portraits. Important: The resolution of the images should not be too high, as otherwise the loading time of the website can noticeably slow down.
An essential must-have is a website on which the current dates and concert dates are posted. The Internet has long since become the most important source of information for music fans. The perfect solution for all band appointments is a calendar tool - which is already integrated in many band templates.
Also not missing should be a website with the contact details. A contact form makes it easy for fans and organizers to contact the band, ask questions and make appointments. Last but not least: An own online shop, in which fan articles such as T-shirts can be purchased directly via the website.
Anyone who puts work, time and creativity into a website naturally wants to be noticed by the users. The success of a website depends essentially on where it ends up in the search results of the search engines. Therefore website operators should deal in any case with the topic search machine optimization (SEO).
In fact, there are a whole series of SEO measures that can be implemented quickly and easily. At the top: Regular updating of the website. Google and Co. prefer websites that offer "fresh" content. In practice, this means adding new texts as often as possible, exchanging images and keeping appointments up to date. Of course, this is not only rated positively by search engines, but also certainly pleases the fans of the band.
In addition, all content of the website should be prepared in such a way that search engines classify it as particularly suitable for certain search terms - or even keywords - and display it accordingly at the top of the search results. Therefore, relevant keywords should be used on the site.
Very important in this context are headlines: Each subwebsite should have its own headline. In texts it is recommended to work with subheadings. Don't forget: The finished website must be indexed with the Google Search Console and use Google Analytics to further optimize the website with the help of the statistics.