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Working as a freelance architect means: Competition is fierce and competition for new contracts is fierce. An own website is indispensable for the acquisition of new customers. Here architects can present their portfolio online and provide potential clients with an overview of services. It is important that the website meets the highest design and technical standards in order to reflect the style and skills of the architect.
Thanks to new possibilities, this goal can now also be achieved with a website you have created yourself - uncomplicated, inexpensive and fast. User-friendly content management systems (CMS) such as WordPress or even easier to use website builder make it possible to realize professional web presences in a few steps and without programming knowledge.
The numerous design templates that CMS and architects website builder offer in a wide variety of variants are also a valuable help for architects. Besides general versions there are of course also templates especially for the architecture industry.
Furthermore, architects should pay attention to some points in the layout, structure and design of the site. It is recommended, for example, that architects prefer not to experiment - even if their designs stand for extravagant planning.
The aim of the architects website is for visitors to find the desired information as quickly as possible - and this works most reliably on the familiar paths they have learned.
This means, for example, for navigation: The navigation bar should show the most important menu items horizontally at the very top of the website. That's where users look first to get their bearings on the site.
A sidebar can also be useful, i.e. a lateral column that is displayed unchanged on every subpage. The sidebar is the ideal place to show users the contact data or to link to the social media channels
Grey, beige, mint: A look into the net shows that most architects are very discreet when it comes to the colour design of their websites. The muted or pastel colours automatically draw the user's attention to the content - loud sounds, on the other hand, would distract from the content. The restrained colours give a harmonious impression and go perfectly with black and white - the most common font colour or the most popular background colour on websites. This results in optimum contrast and thus good legibility.
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The Internet is now mainly used on the move. Accordingly, it is important that the layout of the website is responsive, i.e. it is always optimally displayed regardless of the end device. With a responsive design, the display automatically adapts to the respective screen size. The website for architects does not only look good on the desktop, but also on the smartphone or the tablet and can be operated comfortably.
When it comes to content, architects have to strike the right tone not only in terms of content but also in terms of sound in order to arouse the curiosity of potential customers. The starting point should be the specific field of activity of the architectural office. What kind of clients are you mainly targeting with your work?
A freelance architect who builds primarily for private individuals can address potential clients directly on his site and actively invite them to contact him. This approach to the customer can reduce inhibitions and make it easier to take the first step.
If, on the other hand, an architectural office specializes in the realization of large-scale projects such as office buildings, it is more a matter of using the website to present previous projects and to draw attention to the expertise of the office and its staff.
The texts should be kept as short as possible - regardless of the target group. The most meaningful are always pictures of finished buildings or current projects on an architect website. They say much more about the style and orientation of the respective office than any text. Optimal is a reduction to the key data and special features of the different projects.
Images are clearly in focus when creating an architects website. They show potential new customers at a glance which buildings the office has already successfully completed and which focal points it stands for.
Depending on the scope of the projects, all images can be created on a single reference page or presented on individual subpages. For large projects it can also be a variant to use a photo of it as background on the start page. Important: The pictures must be professional - smartphone snapshots are taboo on architect website.
The same applies to videos, of course. Films produced by a professional production - whether image trailers for the office or the documentation of a building project - can be an enrichment for the site. Self-created videos, on the other hand, can quickly damage your image.
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The most beautiful website design is of little use to architects if they only appear at the bottom of the search engine results - because there they are hardly discovered by anyone interested. It is therefore important to deal with the subject of search engine optimization (SEO).
It is ideal if the web hoster of the site offers integrated SEO tools. These are easy to use even without much training and make it easier to quickly achieve a good result with Google and Co.
The domain is the address where the website will be located on the net. For the registration of a domain, a domain name must be considered - ideally, of course, the name of the architectural office. Subsequently, a domain check is carried out to determine whether this domain is still available. Domains can be registered separately. However, it is also possible to do this as part of a web hosting package.
A web hosting package also includes all other services required for the new website. This includes, among other things:
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